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The objective of the collection is intelligibly simple. Its intricate joinery techniques mimic the principles of the game. Complementing the rounded contours are chamfered edges. These bevelled details introduce a subtle geometric element that resemble the iconic Tetris shapes. The careful craftsmanship ensures that each piece fits seamlessly with the others, just like Tetris blocks falling into place.
Role:
Collection Branding, Experiential booth, Photoshoot styling
An innovative series which adapts to modern needs, allowing the furniture to become a timeless addition to your living space. Each piece explores endless possibilities and seamlessly integrates into a variety of interior styles. The collection adds a touch of playfulness without compromising upon sophistication. An arrangement that echoes the iconic charm of Tetris, injecting a sense of nostalgia into modern living.
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Daera Tetris Collection
Lifestyle & Furniture
The Tetris Collection demanded a holistic brand narrative that extended beyond the furniture itself, bridging product design, print media, and spatial experience. The primary objective was to translate the collection's core principle—the union of design and play—into a visual identity that felt both nostalgic and architectural. By deconstructing the furniture's intricate joinery and modular logic, the project established a cohesive language that transformed a functional product line into an immersive storytelling piece.
Role:
Visual Identity, Experiential Booth Design, Photoshoot Styling
Visually, the execution creates a dialogue between structural precision and organic play. The brand illustration reinterprets the 'falling blocks' motif through hand-rendered lines and earthy tones, softening the furniture's geometry into a tactile, artistic narrative. This deconstructed aesthetic guided the spatial design and styling, where raw oak textures were juxtaposed against fluid graphic forms to create an environment that feels curated, warm, and nostalgic.
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