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Role:
Social Media Specialist
Daera, New Delhi
@daeralife
At Daera, I worked as the Social Media Specialist, shaping a digital presence that mirrored the brand’s philosophy of design rooted in memory and craftsmanship. The approach on social media was intentionally raw and artful, revealing the beauty in process, imperfection, and honest storytelling.
During my time at Daera, I built a close connection with the karigars, the hands behind every piece. I led the creative direction for a behind-the-scenes factory shoot that captured their craft, spirit, and the stories woven into Daera’s work.
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