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Daera / @daeralife
Lifestyle and Furniture
As a Social Media Specialist for Daera, the focus was on shaping a digital presence that mirrored the brand's philosophy of design, rooted in memory and craftsmanship. The approach to social media was intentionally raw and artful, looking beyond standard product showcases to reveal the beauty in process, imperfection, and honest storytelling. By treating the feed as a digital gallery, the content strategy established a distinct visual language that resonated with a design-conscious audience.
Role:
Social Media Strategy, Content Creation, Visual Storytelling, Art Direction
Beyond daily content, the role involved collaborating closely with the founders, to align the creative vision with broader business goals. This included executing end-to-end visual strategies for product launches and exhibitions, as well as managing photoshoots—from initial mood boarding to on-set styling. The outcome was a cohesive brand narrative that bridged the gap between tactile craftsmanship and digital engagement.
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