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The Forge
Hospitality and F&B (Multi-concept)
Conceived as a multi-bar experience rooted in alchemy and mysticism, The Forge was envisioned as a world of transformation where each distinct space embodied a stage of an alchemical journey. The design direction led the concept development and 3D spatial styling, focusing on translating these ancient myths into tangible environments. From the desert hues of Kamut to the silvered light of Albedo, the styling wove myth with matter. It utilises rich textures, aged materials, and symbolic forms to visualise an immersive narrative that celebrates the mystery of creation and the pursuit of perfection.
Role:
Concept Development, 3D Spatial Styling, Visual Storytelling, Materiality Strategy
The ideation process required imagining each bar as a standalone chapter while maintaining a cohesive thread of symbolism. This culminated in the design of Rebis—the final stage of the journey—where the styling direction layered rich jewel tones and burnished gold accents to evoke the mystique of hidden treasures. By carefully composing these elements within the 3D visualizations, the project established a distinct visual language that balanced the spiritual with the material.
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